Client: Blue Grass Quality Meats
Project: Brand and Package Labeling Upgrade
Slipstream recently completed a re-branding program for Blue Grass Quality Meats which included the development of the company’s new logo. The new logo in combination with newly designed package labeling presents a simpler format with increased brand name size and stronger brand legibility.
Redesigned package labeling incorporating the new logo was applied to over 65 of Blue Grass Quality Meats retail products. The updated approach more clearly communicates product standard of identity and provides greater legibility for product attributes, ingredients and other information.
Additionally, label size categories were consolidated and production specifications simplified to provide a more cost effective printing solution.