Introducing a New Product Technology to the Construction Trade

Client: Knauf Polystyrene
Project: New Product Sales Literature

Knauf Polystyrene manufactures a family of products used in the construction industry including WebLok insulated concrete forms.  These modular forms have many advantages over competitors and are unique in the way that they are engineered and manufactured. The sales literature was designed to introduce the brand and to provide detailed product features and applications to several audiences including, builders, architects and home owners. This project also included the development of the WebLok name, logo design and graphic standards program.

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