Packaging for a New Product Category


Client: Blue Grass Quality Meats
Project: Package Design

This product is in the heat and eat category and is packaged in a microwave-safe tray.
The sleeve design provides an opportunity for branding on the front and two sides, with detailed product information, directions, ingredients, etc., on the back. The “Pit Cooked” graphic was developed to emphasize the barbecue method unique to this product.  Photography featuring hearty sandwiches of pulled pork and chopped beef brisket provides plenty of appetite appeal for customers with big barbecue appetites.

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