Avery Graphics, manufactures a complete line of offset pressure-sensitive materials. They needed to communicate how a specific family of Avery Products performed with newer digital press technology.
We wanted a theme that would encourage prospects and customers to retain the mailing and interact with the enclosed product examples. We developed a series of baseball-themed concepts, one each for seven specific Avery products (three inserts shown). Each sheet “interprets” one of Yogi Bera’s notorious quotes, and demonstrates how the product performs with digital 4-color printing.