Refreshing the Brand Identity for a Successful Manufacturer


Client: Crown Plastics Co., Inc.
Project: Corporate Identity

Crown manufactures a number of high performance products utilizing Ultra High Molecular Weight Polyethylene. Most of their product is manufactured in sheets of varying size and thickness. A variety of industries, ranging from recreational for snowboards and snow skis to materials handling, specify Crown’s high abrasion resistant thermoplastic polymers.

Crown wanted to update their image by developing a new logo and identity program.
The original mark was in place long enough to establish equity with a number of customers and prospects.  Slipstream recommended an evolutionary approach that preserves familiar features of the “crown“ symbol, while incorporating the products characteristics of being very thin and flexible.

Additional program components included a graphic standards manual, new web site design, and updated sales literature.

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