Staying in Touch With Customers

Client: BWAY Corporation
Project: Trade Journal Campaign

BWAY customers are assigned to specific Customer Service Representatives and can rely on dedicated attention to an order from start to finish. CSRs work directly with manufacturing, lithography, quality control and shipping to assure continuity and maximize effective communications. The ad series emphasizes the fact that the CSRs are involved at multiple levels of the process and in touch with customer expectations.

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