Slipstream Creative Solutions recently completed this new trade journal ad campaign for BWAY Corporation, a manufacturer of rigid metal and plastic containers.
The series of five ads (three shown) emphasizes the company’s commitment to personalized service by providing CSRs that are dedicated to specific accounts. A single ad was discussed early in the project. Slipstream suggested that featuring one CSR per ad versus a group ad, would more effectively reinforce the “dedicated” position. Using a template for the layout and changing out the photos and names was a cost effective approach to getting 5 separate ads on a minimum budget.