Category Archives: Sales Literature

Crown Plastics on the Move with Industry-Specific Sales Literature


Client: Crown Plastics
Project: Materials Handling Equipment Sales Literature

This sales piece features custom illustration that demonstrates the range of product applications Crown Plastics provides customers. The brochure is one of a series of sales aids that target specific industries – in this example, materials handling. 

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Sales Literature Helps Crown Plastics Reach New Market Category

Crown manufactures high performance products utilizing Ultra High Molecular Weight Polyethylene. Most of their product is manufactured in sheets of varying size and thickness. A variety of industries, ranging from recreational to materials handling, specify Crown’s high abrasion resistant thermoplastic polymers.

SlipStream designed this gate-fold sales brochure to support Crown’s marketing effort to reach manufacturers in the transportation sector. This brochure focuses on the automotive category and features a cutaway illustration that identifies a variety of applications for Crown DuraSurf™ products.

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Introducing a New Product Technology to the Construction Trade

Client: Knauf Polystyrene
Project: New Product Sales Literature

Knauf Polystyrene manufactures a family of products used in the construction industry including WebLok insulated concrete forms.  These modular forms have many advantages over competitors and are unique in the way that they are engineered and manufactured. The sales literature was designed to introduce the brand and to provide detailed product features and applications to several audiences including, builders, architects and home owners. This project also included the development of the WebLok name, logo design and graphic standards program.

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Sales Brochure Preserves Industry Leader’s Brand

Client: Covidien
Project: L-F Imaging System Brochure

This 12-page brochure for the Liebel-Flarsheim Imaging System by Covidien provides new product features, examples of images, company history, a timeline of the company’s technological innovations and numerous customer testimonials. The new literature was designed to conform with Covidien’s revised corporate graphic standards program.

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Product Literature for Profitable Sales Growth

FINN Corporation
Project: Product Sales Literature

FINN manufactures products used in the landscaping, construction and erosion control industries. This redesign of their literature program provided an opportunity to update information on existing and new products, establish a new graphic style applicable across the product line and incorporate a copy direction consistent with the company’s new positioning.

“Jim helped our company reach targeted sales prospects in the landscape, construction, erosion control, equipment rental and mining industries. His team was easy to work with and delivered results through sales literature, mail campaigns, dealer promotions and advertising initiatives.”

– Marc Bowers was VP of Marketing at Finn Corporation when he brought in Jim’s company to oversee a variety of marketing communications projects

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Rack Literature for Banking Services

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