Category Archives: Mail Promotion
Client: Ad Club of Cincinnati
Project: Postcard Mailer
Sometimes the solution for a low budget project can be, well, right around the next corner. When Chuck Porter, Creative Director at Crispin Porter + Bogusky was scheduled to speak at an upcoming luncheon, ACC needed a mailer to promote the event. Chuck’s work for the BMW Mini account provided the inspiration for this “base model” postcard mailer.
Spring presents unique opportunities for home remodeling and maintenance projects. This seasonal postcard mailer reminds homeowners that April is prime time to schedule upcoming projects for the warm weather months.
Avery Graphics, manufactures a complete line of offset pressure-sensitive materials. They needed to communicate how a specific family of Avery Products performed with newer digital press technology.
We wanted a theme that would encourage prospects and customers to retain the mailing and interact with the enclosed product examples. We developed a series of baseball-themed concepts, one each for seven specific Avery products (three inserts shown). Each sheet “interprets” one of Yogi Bera’s notorious quotes, and demonstrates how the product performs with digital 4-color printing.