Category Archives: Internet Marketing Design

Next Generation Website Serves Expanding Global Market

Client: GoldRiver Orchards
Project: Website Design

Slipstream recently assisted GoldRiver Orchards, a processor of premium California walnuts, with the development of their next generation website. In addition to new and expanded content, the site features responsive design for enhanced performance on mobile devices, expanded multilingual capability including additional languages, and enhanced navigation features throughout. The new site launched early December, 2015.


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Helping a Walnut Processor Cultivate Growth

Client: GoldRiver Orchards, Inc.
Project: Website Development


With nearly one hundred years of walnut growing experience and a recently acquired walnut processing plant, GoldRiver Orchards of Oakdale, California, is well positioned to meet growing global demand for California walnuts. The launch of adds another critical component to a strategy of integrated marketing communications and helps GoldRiver Orchards reach an expanding audience of growers, buyers, and retail consumers.

“Our new website serves as a wonderful way of introducing GoldRiver to prospective new customers, providing information to existing customers, and helping to continue the
intricate process of building and polishing the GoldRiver Orchards brand.”

– Don Barton, President

The site provides a comprehensive review of GoldRiver’s processing capability and
chronicles the Barton family’s extensive contribution to California agricultural history.  In addition, the site offers a number of valuable resources to growers and buyers, such as crop reports, handling storage information, nutritional studies, industry news, etc. Detailed specifications of all products are provided as optional PDF downloads.

Visit site at

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A Jet Charter Website from the Ground Up

Client: Aethereal Aviation, LLC
Project: Website Development

Aethereal Aviation is a full service, on-demand global jet charter service that provides personalized seamless travel tailored to meet clients’ individual needs, to any destination worldwide — on any aircraft type. The company negotiates to find the best aircraft, scheduling, support services, and price for a wide range of discerning clientele.

The new Aethereal website features easy to navigate design and functionality.  The design strategy emphasizes simplicity and a down to earth tone. Quality imagery and detailed specifications of actual aircraft categories featured  reinforce customer’s perception of Aethereal’s high-end service.  A personal flight planner, allows travelers to detail their itinerary and make special requests.

An important component of the new website is the branding program which included the new corporate identity and copy theme, Above the Crowd, Beyond Expectations.

Explore this site in detail by visiting

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